to make it simple and short…we’re a couple of hard working americans that love enjoying the outdoors with our family and friends. between the two of us, we’ve got enough kids to field every position on the baseball field, with enough left over for a bench player! we’ve got a combined 42 years of experience being married…raising kids. all that being said, we appreciate the value of a hard earned dollar! whether it was camping, boating, weekend bbq’s, hunting, fishing or just hanging out with the family in the backyard…we were a bit fed up with the cost of super coolers offered in the market. with a work history in manufacturing and procurement, we figured we just might be able to do something about that. in 2018, we combined our work history and resources and set out to build a best-in-class cooler that didn’t break the bank. we are proud to say we have done exactly that. we hope those extra dollars saved will allow more family and friends to get out and enjoy the journey!